Art Direction, Packaging Design, Brand & Identity
After conducting a series of research on existing cigar packaging, I came out with an alternative packaging design solution in which its structure is made slightly slimmer for comfortable gripping and has an elevated cavity that actually holds the cigars. This way, cigars can be accessed more easily giving consumer a far more enriched user-friendly experience.
This packaging is constructed entirely of a single material and in order to avoid damage to its content, a specially selected non-textural, eco friendly heavy weight paper stock is used. With lesser amount of material used, waste can be reduced to a greater extent.
Black and high-chroma yellow, both emblems of luxuriance. This is further reinforced by a logo that carries the values of prestige and royalty.
All works & photography © Aik Chin Teoh 2016.