Art Direction, Brand & Identity
Specializing in Taiwanese street food, this newly established food van is given the name 'Eat Out Loud' (EOL), mimicking the loud, bustling and lively atmosphere at Taiwan's streets and night markets. Besides being a derivative of the internet slang 'laugh out loud' (LOL) which is widely used by the target audience both males and females, it signifies an eating spot where you can have a good time eating good food.
Its corporate identity embraces clean lines and utilizes colour palette that give off a slight retro vibe. The elements of the composition are carefully positioned to establish visual unity.
All works & photography © Aik Chin Teoh 2018.