Art Direction, Packaging Design
WELFE, an Australian jewelry label, specializes in creating contemporary hand-crafted jewelry pieces using only components sourced from Australia and New Zealand.
My packaging design proposal utilizes materials with sensuous surface texture delivering consumer a unique soft feel tactile experience. With special folding techniques, very minimal adhesive substance is required to keep it highly intact and compact during storage and transport. All these elements work together to induce the essence of its current branding, forming a durable timeless packaging that can accommodate and house Welfe's ever-evolving jewelry design.
All works & photography © Aik Chin Teoh 2016.